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| Section | Weight | Objectives |
|---|---|---|
| Planning and Strategy | 26% | - Identify hypothesis elements - Describe KPI-based primary and secondary success metrics - Given a scenario, assess audience requirements - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Identify opportunities for testing based on business KPIs and data analysis - Construct test hypotheses based on a given scenario - Describe how variables impact an activity - Describe appropriate analytics reporting sources (Target or Adobe Analytics) |
| Troubleshooting and Optimization | 8% | - Identify and resolve common implementation issues - Implement best practices for ongoing optimization - Optimize activity performance based on results |
| Configuring, Executing, and Managing | 50% | - Utilize Automated Personalization (AP) and Recommendations appropriately - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Create and manage experiences using both composers - Choose between Visual Experience Composer (VEC) and Form-Based Composer |
| Analyzing and Reporting | 16% | - Draw insights from data - Make data-driven recommendations based on analysis - Interpret activity reporting results |
1. How can analytics reporting sources impact optimization activities? (Select two.)
A) They influence sample size calculation.
B) They provide visualization options.
C) They affect test variations.
D) They define data collection accuracy.
2. In Adobe Target, which metric is ideal for evaluating user engagement in a personalized content test?
A) Bounce Rate
B) Conversion Rate
C) Click-Through Rate
D) Page Views
3. Which factors determine the sample size for an A/B test? (Select two.)
A) Test developer experience
B) Lift percentage
C) Page load time
D) Traffic volume
4. Which report provides insights into the performance of individual experiences in a Multivariate Test (MVT)?
A) Audience Engagement
B) Experience Performance
C) Automated Personalization Summary
D) Goal Achievement
5. Which Adobe Target test enables the simultaneous testing of multiple elements?
A) Multivariate Testing
B) Automated Personalization
C) Auto Allocate
D) Auto-Target
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: C | Question # 3 Answer: B,D | Question # 4 Answer: B | Question # 5 Answer: A |
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