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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What should be used to create a customer segment of users who made purchases within the last 90 days?
Response:

A) Calculated Metric Based Filter
B) Profile Attribute Assignment
C) Event Filter by Date Range
D) Dynamic Segment Rule

2. What is the primary benefit of organizing projects in logical folders in Adobe CJA?
Response:

A) Reduces data storage costs
B) Enhances customer data segmentation
C) Increases campaign execution speed
D) Improves report sharing efficiency

3. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:

A) Cohort Table
B) Pivot Table
C) Key Metrics Report
D) Summary Table

4. An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:

A) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
B) Use a fixed date range for the fiscal year.
C) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.
D) Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.

5. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Create Custom Data Views
B) Apply Data Privacy Rules
C) Use Report Export Templates
D) Assign Temporary Report Access

Solutions: