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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a true statement about Subscriber Key? (Choose 3)

A) Subscriber Key determines what update types will be available when importing data
B) Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
C) Subscriber Key and Primary Key are interchangeable terms
D) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
E) Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

2. When the number of subscribers exceeds one million records, which data model is preferred?

A) Groups
B) Data Filters
C) Lists
D) Data Extensions

3. List 3 unsubscription methods?

A) Survey
B) Subscription Center
C) Reply Email
D) One-Click Unsubscribe

4. How is Primary Key used?

A) Primary Key identifies a row or a field in a data extension as unique
B) Primary Key is the unique value to identify a subscriber
C) Primary Key is used when defining a Send Relationship
D) Primary Key prevents data from being overwritten in a data extension

5. Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)

A) Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
B) Provide a mechanism to opt out.
C) Include your physical mailing address.
D) Your Data should always be relevant to the subscriber.
E) Honor Opt-out requests promptly.
F) Be aware of the size of your email.

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