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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following reports shows statistics for ad variations?

A) URL performance report
B) Ad performance report
C) Placement performance report
D) Keyword performance report

2. John creates a report every week for his client. He customizes the report and would like to save the options from week-to-week. Which of the following steps is the correct method to creating a report template that John can use again?

A) Reporting tab, Create New Report, Customize the report, and then Save Report
B) Reporting tab, Create New Report, Customize the report, and then Save as Template
C) Reporting tab, Create New Report, Customize the report, and then Name Your Report
D) Reporting tab, Create New Report Template, Customize the report, and then Save Report Template

3. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Google Analytics
B) Keyword Tool
C) Traffic Estimator
D) Conversion Tracking

4. Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking?

A) Leads
B) Purchase/Sale
C) Sign-ups
D) View of a Key Page

5. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
B) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
C) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
D) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.

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