Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

• A. Medium text - up to 100 characters
• B. Number
• C. Time stamp
• D. Binary string
• E. Currency
• F. Memo text - unlimited number of characters

You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

• A. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
• B. Create the two separate exports and ensure they both have the Sent value in them.
• C. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
• D. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.

You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

• A. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
• B. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
• C. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
• D. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

• A. {FIRST_NAME}
• B. $FIRST_NAME
• C. {FIRST_NAME} $
• D. $ {FIRST_NAME}

What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

• A. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
• B. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
• C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
• D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.