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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A) Recipient inbox is full, so the promotional email is rejected by the server.
B) Recipient registers a SPAM complaint for an email.
C) Recipient deletes a promotional email from the inbox.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.

2. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Program Designer, configure 45 days for Auto-Close after launch.
B) Create a calendar reminder and manually close the campaign.
C) In Manage Campaigns, select 45 days for the end element.
D) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.

3. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

A) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
B) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
C) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
D) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000

4. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
B) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
C) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
D) It is not possible to store an Entry Tracking variable in a PET table.

5. Which coding practice should you use when coding responsive design email messages?

A) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
B) Use background images freely; they will just not display if not supported on some platforms.
C) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
D) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.

Solutions: