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Adobe Marketo Engage Architect Master Sample Questions:

1. Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to 'request a seat' on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized 'Event Score' field as a Webhook to calculate and provide a number to each Person record based on where they sit in 'the queue'. Once they receive this number, their Program Status is updated to 'Registered' if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?

A) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
B) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
C) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
D) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End

2. What factors should be considered when designing a lifecycle model? (Choose two)

A) Lead scoring thresholds
B) Transition criteria between stages
C) The number of landing pages
D) Campaign folder structure

3. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
B) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
C) Use smart campaigns to assign new leads to each partition based on the Country field
D) Configure a custom dedupe rule that uses the country field as the secondary duplication key

4. A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A) Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
B) Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
C) Move to a dedicated IP address for easier monitoring and resolution of delivery issues
D) Set up DMARC reject policy to prevent unauthorized sending from the company's domain
E) Reduce the number of links and images in email assets to prevent them from being seen as spam

5. A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A) Assign leads manually to regional teams
B) Use Smart Campaigns with geographic and industry-based filters
C) Create separate databases for each geography
D) Use Engagement Programs with static lists

Solutions: