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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

A) Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
B) Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
C) Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
D) Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

2. Completion actions only affect prospects not visitors?

A) True
B) False

3. Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?

A) Custom redirect
B) Page action
C) Landing Page
D) Engagement program

4. A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

A) Refer to the list email send report to see if a suppression list was used.
B) Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
C) Determine if the prospect has a valid "Assigned User" to send the email from.
D) Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.

5. Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

A) unique clicks
B) Conversions
C) Total submissions
D) Unique submissions

Solutions: