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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Wrap the subject line with AMP script
B) Add [PREVIEW] to the subject line validation list
C) Require several campaign approvals
D) Use Proof instead of [PREVIEW]

2. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) A multiplier is applied to each SMS message based on the destination country
B) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
C) The majority of NTO's subscriber base is in the United States.
D) Each email consumes five super messages when sending below a certain threshold.

3. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A) Content Builder
B) Smart Capture
C) Mobile Connect
D) Profile Center

4. What does Marketing Cloud authenticate when a user logs in through the user interface?

A) If the user is an API User on their record
B) If the user is assigned a role in the parent business unit
C) If the user has login hours enabled on their profile
D) If the user is logging in from a whitelisted IP address

5. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A) CloudPages must use the SAP domain
B) Purchase a new SAP for de-special.ntmarketing.com
C) Purchase a new private Domain for use in CloudPages
D) CloudPages must use pages.ntmarketing.com

Solutions: