[Dec-2021] Marketing-Cloud-Administrator Dumps PDF - Marketing-Cloud-Administrator Real Exam Questions Answers
Marketing-Cloud-Administrator Dumps 100% Pass Guarantee With Latest Demo
How can you begin study for the Marketing Cloud Administrator Certification Exam
Best guide For Marketing Cloud Administrator Certification Exam
Quick preparation guide if you don’t have time to read complete the page
The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
To get more details visit:
Marketing Cloud Administrator Exam Reference
Marketing Cloud Administrator Certification Exam Requirements are as follow
A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
- Implementation of account configuration, including business unit structure, permissions and security.
- Identify best security practices for managing data, users and authorizations.
- Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
- Management of subscriber data
- Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
- Evaluate the quality of the data.
- Configure Marketing Cloud products (manufacturers, studios)
- Troubleshoot account setup and user request issues
- Account monitoring (super messages, users, activities) (audits, reports, notifications)
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
NEW QUESTION 57
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Send Activities to the master data extension.
Answer: B
NEW QUESTION 58
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Profile Center
- B. Send Logging
- C. Publication Lists
- D. Subscriber Keys
Answer: C
NEW QUESTION 59
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. SQL
- B. AMPscript
- C. HTML
- D. CSS
Answer: B
NEW QUESTION 60
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. No re-entry
- B. Re-entry at any time
- C. Re-entry by attribute
- D. Re-entry only after exiting
- E. Re-entry by date
Answer: A,B,D
NEW QUESTION 61
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Child business unit SFTP user should be created
- B. Copy the parent SFTP user into each child business unit
- C. All child business units should have an individual SFTP user
- D. Each business unit should have multiple SFTP users
Answer: C
NEW QUESTION 62
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Analytics Builder
- B. Distributed Sending
- C. Email Rachments
- D. Content Syndication
Answer: B
NEW QUESTION 63
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SSJS
- B. SQL
- C. AMPscript
- D. HTML
Answer: C
NEW QUESTION 64
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: C,D
NEW QUESTION 65
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?
- A. Web and Mobile Analytics
- B. Personalization Builder
- C. Advertising Studio
- D. Web Analytics Connector
Answer: D
NEW QUESTION 66
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create list attributes to store student data from the Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
Answer: A,B
NEW QUESTION 67
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Deactivate the campaign manager's license and assign it to the new user
- B. Transfer the campaign manager's permissions to a new user
- C. Disable the campaign manager's user and create a new user
- D. Delete the campaign manager's user and create a new user
Answer: C
NEW QUESTION 68
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Email Performance Over Time Report
- C. Campaign Email Tracking Report
- D. Account Send Summary Report
Answer: D
NEW QUESTION 69
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The wind relationship links SubscriberKey to Subscribers on Email Address
- C. The data extension is located in the Synchronized Data Extensions folder.
- D. The triggeredSendDataExtension data extension template was used.
Answer: A
NEW QUESTION 70
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
NEW QUESTION 71
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Query the Send Log
- B. Run a Bounce Email Report
- C. Run an Account Send Summary Report
- D. Query the Bounce Data View
Answer: D
NEW QUESTION 72
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Winner evaluation
- B. Journey re-entry settings
- C. Run Once schedule type
- D. Data Extension entry source
Answer: A,C
NEW QUESTION 73
......
Dumps Real Salesforce Marketing-Cloud-Administrator Exam Questions [Updated 2021]: https://www.practicedump.com/Marketing-Cloud-Administrator_actualtests.html
Prepare Marketing-Cloud-Administrator Question Answers Free Update With 100% Exam Passing Guarantee [2021]: https://drive.google.com/open?id=1QCSBC3JN_xBE-7LHpBuV9aiFcqeSKB3Q