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What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate’s knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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NEW QUESTION 77
The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?
- A. Any business unit
- B. The business unit where the contact was introduced
- C. Only in Agency accounts
- D. None of these
- E. The Parent account
Answer: B
NEW QUESTION 78
A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for each month in the following way:
How should the developer use AMPscript to generate the total?
- A. SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))
- B. SET @total - (@jan - 3fet - @mar @apr>
- C. SET @total = AZD((@jan @feb) @mar) @apr)
- D. SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))
Answer: D
NEW QUESTION 79
A developer is implementing a custom profile center and using the LogUnsubEvent request. Which parameter is required for the event to be tied to the appropriate send?
- A. Unsub Reason
- B. ListID
- C. SubscriberKey
- D. JobID
Answer: D
NEW QUESTION 80
A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?
- A. The audience was built using a Triggered Send Data Extension template
- B. The audience was a Salesforce Data Extension containing the appropriate SFID
- C. The tracking destination folder was set to My Tracking
- D. The email was sent to the All Subscribers list
Answer: B
NEW QUESTION 81
A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?
- A. Add one month using DateAdd to now
- B. Use the date format string for last day of month within FormatDate
- C. Find the first day of next month and subtract one day
- D. Add 30 days using DateAdd to now
Answer: C
NEW QUESTION 82
Adeveloper wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean)
-ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text).
Which field could be used to select a subset of records in the synchronization configuration?
- A. Phone
- B. ValidPhone
- C. PhoneExists
- D. ContactType
Answer: A
NEW QUESTION 83
NTO is using an asyncrhonous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?
- A. ResultItem Object and RequestID
- B. Result Object and EmailAddress
- C. ResultItem Object and OrderID
- D. Result Object and ConservationID
Answer: A
NEW QUESTION 84
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2
- A. Add a unique identifier in the HTML tags within the generated content
- B. Request the Impression Tracking feature be enabled on the account
- C. Configure dynamic content block in Content Builder
- D. Include the functions BeginImpressionRegion and EndImpressionRegion
Answer: B,D
NEW QUESTION 85
A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?
- A. Phone
- B. ValidPhone
- C. PhoneExists
- D. ContactType
Answer: A
NEW QUESTION 86
Which encryption methods are supported in file imports? Choose 2.
- A. AES
- B. PGP
- C. GPG
- D. SSH
Answer: B,C
NEW QUESTION 87
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?
- A. ResultItem Object and RequestID
- B. Result Object and EmailAddress
- C. ResultItem Object and OrderID
- D. Result Object and ConservationID
Answer: A
NEW QUESTION 88
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscibers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best pratice should the developer follow to control the unique and default content?
- A. Use the Lookup, Row and Field functions
- B. Use the DataExtensionRowCount function
- C. Use the LookupOrderRows and Row functions
- D. Use the RowCount function and an IF statement
Answer: D
NEW QUESTION 89
Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.
Which set of best practices should be implemented''
- A. Copy new Send Log records to an Archive data extension, then run reports from the Send Log dataextension.
- B. Add a data retention policy to the Send Log. then run reports from the Send Log data extension.
- C. Add a data retention policy to the SendLog. then run reports from the _Opens data view.
- D. Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.
Answer: C
NEW QUESTION 90
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?
- A. %%=IIF @level == premier, You are a premier member" Upgrade to premier now!
- B. %%IF(@level == 'premier') THEN 'Upgrade to premier now!' ELSE 'You are a premier member' ENDIF]%%
- C. '" ENDIF]%% %%=v(message)=%%%%=IF(@level IS 'premier', Upgrade to premier now! You are a premier member%%=IIF(@level = 'premier', 'You are a premier meber!', Upgrade to premier now!
- D. " ENDIF IF @level == 'premier' THEN SET @message = 'Upgrade to premier now
- E. %%[IF @level == 'premier' THEN SET @message = You are premier member
Answer: C
NEW QUESTION 91
Which two ways would a developer write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension?
Choose 2 answers
- A. %%=Lookup ('Excluded' , SendBoo1'. _Subscribekey'. _Subscribekey) =%%
- B. %%SendBoo1 < 1
- C. %%SendBoo1%%
- D. %%=Lookup ('Excluded' , SendBoo1'. Subscribekey'. _Subscribekey) =%%
Answer: B,D
NEW QUESTION 92
A developer wants to create a Send Log Data Extension to increase efficiency with tracking email sends.
Which two best practices should the developer remember when configuring the Send Log Data Extension?
Choose 2 answers
- A. Limit custom fields in the data extension to 10 or fewer.
- B. Use Data Retention to limit the amount of data captured.
- C. Maximize the field size to accommodate all incoming data.
- D. Create a number of fields equal to the fields in the source data extension.
Answer: B,D
NEW QUESTION 93
Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.
- A. A Contact is subscribed to any channel.
- B. Each Contact is also a Subscriber.
- C. Each Subscriber is also a Contact.
- D. A Contact is subscribed to a specific channel.
Answer: A,C
NEW QUESTION 94
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