Most UptoDate SAP C-C4H260-01 Exam Dumps PDF 2021
100% Free SAP Certified Technology Associate C-C4H260-01 Dumps PDF Demo Cert Guide Cover
SAP C-C4H260-01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
NEW QUESTION 25
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. LINE messages
- B. Push notifications
- C. Landing pages
- D. E-mails
- E. Forms
Answer: C,D,E
NEW QUESTION 26
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
- A. Trigger-based Campaign
- B. Multichannel Campaign
- C. External Campaign
- D. E-mail Campaign
Answer: B
NEW QUESTION 27
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
- A. Change the attribute label directly in the Segmentation Models app.
- B. Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.
- C. Change the attribute label in the Manage Your Solution app.
- D. Choose the relevant data source for the segmentation object and add the desired attribute label.
Answer: D
NEW QUESTION 28
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By allocating budget for marketing activities and plan budgets
- B. By triggering up-selling to higher valued product bundles
- C. By running campaigns to prolong contracts
- D. By grouping marketing objects, such as programs and campaigns
Answer: A,C
NEW QUESTION 29
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. System Administrator
- B. BI Admin
- C. Application Creator
- D. System Owner
Answer: A
NEW QUESTION 30
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.
- A. Description
- B. Key identifier field
- C. Contact ID
- D. Start, End date
- E. Origin
Answer: D,E
NEW QUESTION 31
You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?
- A. Communication Arrangement
- B. Communication System
- C. Communication Scenario
- D. Communication User
Answer: A
NEW QUESTION 32
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.
- A. A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.
- B. For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.
- C. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.
- D. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.
- E. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.
Answer: A,B,E
NEW QUESTION 33
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
- A. Map Free Texts
- B. Marketing Extensibility
- C. Manage your Solution
- D. Marketing Application Jobs
Answer: B,D
NEW QUESTION 34
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. Custom CDS Views app
- B. Custom Fields and Logic app
- C. Add Custom View app
- D. User Interface Adaptation app
Answer: B
NEW QUESTION 35
You need to create a new custom report that contains information from two different data sources.
Which apps would you use to create this?
- A. Import Data Custom Analytical Queries Export Software Collection
- B. Custom CDS Views View Browser Export Software Collection
- C. Import Data View Browser Export Software Collection
- D. Custom CDS Views Custom Analytical Queries Export Software Collection
Answer: B
NEW QUESTION 36
How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct Answers to this question.
- A. The number of best records can be configured for each contact.
- B. Matching logic works against existing records and against simultaneously imported data.
- C. The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- D. The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- E. The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.
Answer: B,D,E
NEW QUESTION 37
Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?
- A. Pause existing campaign and resume existing campaign
- B. Stop existing campaign and create a new campaign
- C. Pause existing campaign and create a new campaign
- D. Stop existing campaign and create a campaign template
Answer: A
NEW QUESTION 38
You want to customize e-mail content based on consumers' buying behavior in the Web shop. Which settings do you need to change in the Content Studio?
- A. Structure Changeable
- B. Communication Category
- C. Tags
- D. Personalization
Answer: C
NEW QUESTION 39
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Dynamic
- B. Live
- C. Trigger-based
- D. Static
Answer: A
NEW QUESTION 40
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.
- A. CUAN_BUSINESS_PARTNER_IMPORT_SRV
- B. API_MKT_CMPGN_SUCCESS_IMPORT_SRV
- C. API_MKT_INTERACTION_SRV
- D. API_MKT_CONTACT_SRV
Answer: A,B
NEW QUESTION 41
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.
- A. Load interactions before creating the respective contacts.
- B. Use standard interaction types where possible.
- C. Load master data and transactional data in one package for a given API.
- D. Use the same interaction types for the same events.
Answer: A,C
NEW QUESTION 42
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are
2 correct Answers to this question.
- A. Target group assignment
- B. Target group release
- C. Marketing application jobs
- D. Campaign execution
Answer: C,D
NEW QUESTION 43
What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answer: to this question.
- A. System reports
- B. Operational reports
- C. Consumer reports
- D. Analytics Stories
Answer: A,B
NEW QUESTION 44
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.
- A. Marketing: Interaction
- B. Marketing: Corporate Account
- C. Marketing: Product Category
- D. Marketing: Contact
- E. Marketing: Interaction Product
Answer: A,E
NEW QUESTION 45
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- B. Engagement with accounts and contacts is possible only via third party executed campaigns.
- C. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- D. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
Answer: A,B
NEW QUESTION 46
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