Free Marketing-Cloud-Consultant Questions for Salesforce Marketing-Cloud-Consultant Exam [Oct-2023]
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NEW QUESTION # 24
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- C. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- E. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
Answer: D,E
NEW QUESTION # 25
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a scheduled Automation with a Query Activity and a Send Email Activity
- B. Create a Journey with a Salesforce Data entry source and an Email Activity
- C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- D. Create a Journey with a Salesforce Campaign entry source and an Email Activity
Answer: B
Explanation:
Explanation
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm&type=5
NEW QUESTION # 26
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
- B. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
- C. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
- D. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
Answer: D
Explanation:
Explanation
A Sender Authentication Package (SAP) is a set of features that authenticate an email sender's identity and reputation, such as a private domain, a dedicated IP address, a link customization, and a reply mail management. A SAP can benefit customers who send large volumes of emails (such as 500,000 per month) and want to have consistent email branding with their domain (such as sender address, links, images, etc.). A SAP can also improve deliverability and avoid spam filters by proving that the sender is legitimate and trustworthy. References:
https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 27
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.
- A. Marketing Cloud Administrator Role
- B. Regional or Local Administrator Role
- C. Email marketing manager role
- D. Marketing Channel Manager Role
Answer: A,D
NEW QUESTION # 28
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Test Response
- C. Outbound
- D. Info Capture
Answer: B,C
NEW QUESTION # 29
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
- A. Not all countries are supported by MobileConnect.
- B. NTO would be charged by mobile operators directly for messages.
- C. Opting in for messages can only be done via inbound message.
- D. Inbound messaging only works with local Long or Short Codes.
- E. Long and Short Codes are not available for all countries.
Answer: A,C,D
NEW QUESTION # 30
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Distributed Marketing
- B. Einstein Content Selection
- C. Distributed Sending
- D. Marketing Cloud Connect
Answer: C
NEW QUESTION # 31
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- B. Create a user-initiated message to logged-in customers to send once the website is restarted
- C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Create and send an apology email that includes a discount for a future purchase to all customers.
Answer: B
Explanation:
Explanation
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 32
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- B. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Answer: A
Explanation:
Explanation
To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
NEW QUESTION # 33
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- B. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
Answer: B,D
NEW QUESTION # 34
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the
30th of the month falls on a weekend.
What is the flow?
- A. A user-initiated message to send an email to customers who made a purchase daily.
- B. A scheduled automation to send emails to customers who made a purchase daily.
- C. Triggered Import - user initiated send (not scheduled).
Answer: C
Explanation:
Explanation
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
NEW QUESTION # 35
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion Script
- B. Exclusion List
- C. Auto-suppression List
- D. Suppression List
Answer: C
Explanation:
Explanation
An auto-suppression list is a list of subscribers who should not receive any commercial emails from a sender.
It can be applied to all sends or specific sends based on sender profile or delivery profile. It is useful for complying with legal or contractual obligations to avoid sending to certain email addresses. References:
https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
NEW QUESTION # 36
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
- A. Automation Studio and Journey Builder
- B. Automation Studio
- C. Journey Builder
- D. Automation Studio and Interaction Builder
Answer: C
Explanation:
Explanation
Journey Builder can be used to send a weekly coupon campaign with a reminder three days later at the subscribers' optimized send time. Journey Builder allows users to create cross-channel customer journeys that deliver personalized messages at the right time and on the right channel. Journey Builder can use Einstein Send Time Optimization to determine the optimal time to send an email based on each subscriber's past engagement behavior. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_einstein_send_time_optimization.htm&type=5
NEW QUESTION # 37
A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose?
- A. Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
- B. Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
- C. Configure a data structure using lists and leverage the out-of-the-box Preference Center.
- D. Configure a relational data structure using data extensions and consult with the customer on API integration with their website.
Answer: D
Explanation:
Since Company has web developer so API integration is preferred solution.
NEW QUESTION # 38
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Profile Center
- B. Send Logging
- C. Subscriber Keys
- D. Publication Lists
Answer: D
NEW QUESTION # 39
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. The OOTB Preference Center does not support Person Account
- B. Multi-Org Connector does not support the OOTB Preference Center
- C. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
- D. The OOTB Connector cannot update Salesforce Sale Cloud Directly
Answer: A,D
NEW QUESTION # 40
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Tracking Extracts
- C. Contact History
- D. Send Logs
Answer: A
Explanation:
Explanation
To query Marketing Cloud for send data across SMS, Push, and email, Northern Trail Outfitters should use
_Send Data Views. Data Views are system-generated tables that store tracking and system data for different channels and platforms in Marketing Cloud. _Send Data Views contain information about email sends, SMS sends, and push sends across different business units and accounts. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_send.htm&type=5
NEW QUESTION # 41
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Create and send an apology email which includes a discount for a future purchase to all customers.
- C. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Answer: D
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 42
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