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IBM P8010-096 Q&A - in .pdf
- Exam Code: P8010-096
- Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
- Updated: Sep 25, 2026
- Q & A: 91 Questions and Answers
- Convenient, easy to study.
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- Updated: Sep 25, 2026
- Q & A: 91 Questions and Answers
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- Exam Code: P8010-096
- Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
- Updated: Sep 25, 2026
- Q & A: 91 Questions and Answers
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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Flowchart Design and Processes | 30% | - Running, testing, and scheduling flowcharts - Audience and Target Cell Spreadsheet - Select, Merge, Segment, and Snapshot processes |
| Data Management and Table Mapping | 25% | - Table catalog and data mapping - Base tables, dimension tables, and audience levels - Data access and integration |
| Reporting, History, and Advanced Features | 10% | - Contact and response history - Triggers and automation - Profiles and reporting |
| Unica Campaign Architecture and Installation | 20% | - Installation and configuration - System architecture and components - Security and partition management |
| Offers and Campaign Management | 15% | - Smart offer lists and personalization - Offer creation, templates, and attributes - Campaign projects and tracking |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Question #1
In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?
- A. Unica Optimize
- B. Unica NetInsight
- C. Unica Marketing Operations
- D. Unica eMessage
Correct Answer: C 🗳️
Question #2
If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?
- A. Configure once for all partitions.
- B. Configure for each partition.
- C. Install Cognos on a separate server.
- D. The Reports Package does not support multiple partitions.
Correct Answer: B 🗳️
Question #3
In Unica Campaign, which flowchart cell report displays details of the records within a cell?
- A. Cell Waterfall
- B. Cell Content
- C. Cell Variable Profile
- D. Cell List
Correct Answer: B 🗳️
Question #4
If a customer wants to do an in-place upgrade to Campaign 8.x, can you upgrade from versions
6.4 or earlier?
- A. Yes, as long as you still have the original Affinium installation CD.
- B. Yes, simply install and overwrite the current version.
- C. No, you must do a new installation and then migrate the data manually with SQL scripts.
- D. No, the user must do a new installation and then run the data migration utilities to move data/objects from 6.4 to 8.x.
Correct Answer: D 🗳️
Question #5
Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?
- A. Data Manipulation
- B. Execution/Run
- C. Cube
- D. Analytical/Optimization
Correct Answer: B 🗳️
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