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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Implementation and Configuration | - Setup and deployment
- 1. Configuration of campaigns
- 2. Tracking and tagging concepts
|
| Topic 2: Segmentation and Personalization | - Audience segmentation strategies
- 1. Behavioral segmentation
- 2. Rule-based segmentation
- Personalization experiences
- 1. Web and email personalization
- 2. Recommendations and targeting
|
| Topic 3: Measurement and Optimization | - Reporting and analytics
- 1. Optimization strategies
- 2. Campaign performance metrics
|
| Topic 4: Data and Customer Profiles | - Data ingestion and identity resolution
- 1. Data sources and integration concepts
- 2. Customer data model
|
| Topic 5: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
- 1. Use cases and business value
- 2. Interaction Studio core concepts
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Question 1
How many times can a visitor accomplish a goal in interaction studio?
A. Each time a visitor leaves and rejoins the goal segment
B. Only once for all time
C. No more than twice or the goal completion will no longer be counted
D. It varies depending on the setup of the goal segment
Question 2
Which data feed integrates external system data into a user's profile levargaing identity attributes?
A. Identity feed
B. Catalog Feed
C. Interaction feed
D. User Feed
Question 3
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
A. Directory
B. Channel
C. Catalog
D. Dimensions
Question 4
What are the three types of ingredients available for a recipe?
A. Co-Occurrence
B. Catalog-based and Trending
C. Machine Learning
D. Promotions
E. Recommendations
Question 5
What can you learn from segment compare on the segment detail tab?
A. To view individual users that are part of the segment
B. To understand view time purchases attributes revenue by category
C. To compare users, engagement activity and other actions across segments displayed
D. To understand what campaign use the segment for targeting
Solutions:
Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: A,B,E | Question 5 Answer: C |