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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Source 3:

Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

How can an implementation engineer fix this discrepancy?

A) Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
B) Uncheck the "Case Sensitive" checkbox in the data classification
C) Leave the "Case Sensitive" checkbox in the data classification unchecked
D) Toggle the 'Structure Compliant' OFF.

2. An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A) Populate the logic within a custom measurement. Set Aggregation to AVG.
B) Populate the logic within a custom measurement. No need to change Aggregation.
C) Populate the logic within a custom measurement. Set Aggregation to SUM.
D) Unmap it, as Datorama will calculate it automatically.

3. An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?

A) Calculated Dimensions
B) Patterns
C) Data Fusion
D) Mapping formula
E) Vlookup 0

4. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
B) LEFT(EXTRACT(csy['campaign_name]],~',0),3)
C) EXTRACT(csv[campaign_name'],-,0)
D) EXTRACT(csv[campaign_name!;@',1)
E) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A) 1
B) 0
C) 3
D) 2

Solutions: