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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Pricing Optimization Solutions | 25% | - Price elasticity and analytics - Markdown Optimization capabilities - DemandTec Price Optimization |
| Topic 2: IBM DemandTec Solution Overview | 25% | - DemandTec platform and core value proposition - Target industries and customer segments - Key business challenges addressed |
| Topic 3: Sales Positioning & Competitive Differentiation | 20% | - Use cases and success scenarios - Key benefits and ROI metrics - Competitive landscape and advantages |
| Topic 4: Promotion & Trade Optimization | 30% | - Total Trade Optimization bundle - Retailer and manufacturer collaboration - Promotion Optimization - Strategic Trade Planning |
1. A fundamental advantage of DemandTec's Total Trade Optimization offering is the ability for retailers and manufacturers to collaborate on one version of the truth. This is a result of which capability in DemandTec's offering?
A) Easy to use interface
B) Cloud based business model
C) Professional services
D) Advanced analytics and science
2. DemandTec's End to End Promotion Management (ETEP) solution includes all of the following capabilities except for:
A) Promotion Execution
B) Promotion Planning
C) Price Optimization
D) Promotion Optimization
3. DemandTec Strategic Trade Planning optimizes trade promotion spend across accounts, geographies, and ___?
A) Brands
B) Tactics
C) Sales teams
D) Events
4. The main competitive advantages of DemandTec's CP offerings can be summed up in "three C's". Which of the following is not one of the three C's?
A) Continuous
B) Collaborative
C) Comprehensive
D) Competitive
5. DemandTec CP solutions enable planning across all but which of the following use cases?
A) Complete system integration
B) Inventory Planning
C) HQ Planning
D) Customer Planning
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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