Aug-2021 Latest PracticeDump 410-101 Exam Dumps with PDF and Exam Engine Free Updated Today!
Following are some new 410-101 Real Exam Questions!
NEW QUESTION 54
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.
- A. Catalogs
- B. Pixels
- C. Offline event sets
- D. Ad Accounts
- E. Fan Pages
- F. Properties
- G. Shared audiences
- H. Users
Answer: A,B,C,F,G
Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences
NEW QUESTION 55
The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.
- A. You should use reach and frequency buying option and set frequency between 5-6 per week.
- B. You should build a custom audience based on people interested in rock.
- C. You should build a core audience based on people interested in rock related topics.
- D. You should use auction buying option and set frequency between 1-2 per week.
- E. You should use reach and frequency buying option and set frequency between 1-2 per week.
Answer: A,C
Explanation:
Explanation
Generally, large brand advertisers are most successful when they focus on reaching more people. They can do that by choosing a lower frequency cap (like 1-2 ads per week).
However, newer brands with less brand recognition who are running shorter campaigns may create more memorable impressions by increasing their frequency cap to show more ads to a smaller group of people and maximize awareness.
In this case, since you have a "lesser known" rock band, you need to increase frequency up to 6 times per week. You also want to use "Reach and Frequency" since your objective is to maximize reach. Each time you see "maximize reach" in your campaigns, the answer will most likely be "reach and frequency".
You also want to build a core audience based on people interested in rock music in each city in order to run the advertising campaigns.
NEW QUESTION 56
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
- A. Take off subtitles
- B. Reduce video length to 1 minute.
- C. Change video so that it does not require sound in the beginning
- D. Tag influencers in the video.
- E. Add thumbnail image with less than 20% text
Answer: C,D,E
NEW QUESTION 57
What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.
- A. Actions happened 28 days after someone clicked your ad.
- B. Actions happened 28 days after someone viewed your ad
- C. Actions happened 1 day after someone viewed your ad.
- D. Actions happened 28 days after someone viewed your ad.
Answer: A,C
Explanation:
Explanation
About attribution windows
The number of days between when a person viewed or clicked your ad and then subsequently took an action is called an attribution window. We report off ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took an action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took an action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution window to show 1-day, 7-day and 28-day view and click attribution.
NEW QUESTION 58
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.
- A. Uses the ContentView event, so it's available as part of the Facebook pixel base code
- B. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
- C. Can occur multiple times per link click / view
- D. Uses the PageView event, so it's available as part of the Facebook pixel base code
- E. Has a fixed long 45 days attribution window
Answer: B,D
Explanation:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)
NEW QUESTION 59
What determines the "Total Value" of your ads?
Choose only ONE best answer.
- A. Optimizing Consumer Experience and Maximizing User Value.
- B. Maximizing advertiser value and estimated action rates.
- C. Maximizing Consumer Experience and Advertiser Bid.
- D. Maximizing Advertiser Value and Optimizing Consumer Experience.
Answer: D
Explanation:
Explanation
Facebook is always trying to find a balance between maximizing the advertiser value and optimizing the consumer experience.
Keep in mind that the Total Value will be the addition of two components:
* Advertiser Bid x Estimated Action Rates (Maximizing Advertiser Value)
* User Value (Optimizing Consumer Experience)
Those two components will help determine your Total Value.
NEW QUESTION 60
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.
- A. Run conversion ads to the website for the new product launch to women.
- B. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
- C. You should invest more than 50% of your budget in Los Angeles.
- D. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
Answer: B,C,D
Explanation:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.
NEW QUESTION 61
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
- A. Create app install campaigns for people who have visited the website.
- B. Create app install campaigns for people who have finalized a purchase for the following 15 days.
- C. Use attention-grabbing video ads on Instagram to new audiences.
- D. Use conversion ads to the checkout page for new audiences.
- E. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
- F. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
Answer: B,C,E,F
Explanation:
Explanation
The client has three specific objectives:
* Build brand and product awareness to new audiences.
* Spur online sales of new watch.
* Get people who've bought the smartwatch to download and use their new mobile app.
In order to achieve these objectives, you should prioritize the following strategies for the product launch:
* Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
* Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
* Create app install campaigns so that people will download their mobile app (Objective #3).
NEW QUESTION 62
You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.
- A. You should create a third ad set with a lookalike audience.
- B. You should turn off Instagram placement from both ad sets.
- C. You should create two new ad sets with Instagram as the only placement.
- D. You should join audiences into one ad set and run a new campaign with Instagram.
- E. You turn off Facebook placement from both ad sets.
- F. You should turn off Facebook placement from one ad set.
- G. You should switch your optimization from CPM to video views.
Answer: B,C
NEW QUESTION 63
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.
- A. You run different conversion campaign ads for all events currently being measured on the website.
- B. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
- C. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
- D. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
Answer: B,C
Explanation:
Explanation
You should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:
* 4,000 Lead Events => you can run conversion campaigns to new audiences.
* 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
* 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
* 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client's online sales funnel.
NEW QUESTION 64
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.
- A. You should set up a 1 day after view and 7 days after a click attribution window.
- B. You should set up a 1 day after a click attribution window.
- C. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
- D. You should set up a 1 day after a view and 1 day after a click attribution window.
Answer: C,D
Explanation:
Explanation
Is there enough data?
Facebook requires you to have at least 50 conversions per week before running conversion ads. In this case, you have 105 every two weeks. That comes out to about 52.5 every week.
So, yes, there is enough data for you to start running conversion ads for App Install.
What kind of attribution window should you run?
Keep in mind that you are running conversion ads for App Installs. There are just two options for attribution window for this type of ad:
* 1 day after a click.
* 1 day after a view and 1 day after a click (combined).
In this case, Facebook recommendation is to track both view and click attribution of 1 day.
Inexpensive products (especially mobile apps) should have smaller attribution windows. It's difficult to think that a person who downloads an app after a week can be attributed to the ad. In other words, the download was not influenced by the ads you ran a week before.
NEW QUESTION 65
You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.
- A. You should run conversion ads targeted at women only.
- B. You should run interaction posts to bring awareness to the new customer base.
- C. You should run traffic ads targeted at the entire customer database.
- D. You should run traffic ads to the customer base but focused on female users.
Answer: D
Explanation:
Explanation
It's a newly-built website. In other words, you don't have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to the website so that you can then launch conversion ads.
The first task is to run traffic ads to female customers as they are your largest customer base.
NEW QUESTION 66
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Page Analyst
- B. Ad Account Admins
- C. Fan Page Admins
- D. Page Advertiser
- E. Fan Page Analyst and Ad Account Admin
Answer: C,D
Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION 67
What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.
- A. Search
- B. Reports
- C. Breakdown
- D. Placement
- E. Date Range
- F. Ad Sets
Answer: A,C,E
NEW QUESTION 68
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.
- A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
- B. Yes, but only if they are also employees of the Business Manager Account.
- C. No, since they are employees and not administrators at the Business Manager Account.
Answer: C
Explanation:
Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.
Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.
The Business Manager Account has two level of users:
Administrators
Employee
Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.
NEW QUESTION 69
n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.
- A. iOS
- B. Unity
- C. Android
- D. tvOS
- E. 3rd Party Tools
- F. Javascript
- G. PHP
Answer: A,B,C,D,E,F,G
Explanation:
Explanation
1. iOS: You can integrate iPhones and iPads.
2. Android: All Android phones and tablets.
3. JavaScript: Works well for social plug-ins, API calls, and implementing Facebook login.
4. PHP: You can use Facebook Graph API to use the SDK.
5. Unity: All games developed under this platform work well.
6. 3rd Party: Some 3rd party partners have specific SDKs'.
7. tvOS: Is Apple TV's SDK to integrate social sharing options.
NEW QUESTION 70
You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.
- A. Video Completion Objective
- B. Reach objective
- C. Video Engagement
- D. Video Views Objective
- E. Brand Awareness Objective
Answer: D
Explanation:
Explanation
10-Second Video Views
The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
How It's Calculated
The metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a
10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video's full length.
CPVC - Cost per video completion
Cost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.
NEW QUESTION 71
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook pixel helper
- B. Facebook Custom Audiences
- C. Business Manager' Pixel Data Source
- D. Facebook Analytics Tools
Answer: A,C,D
NEW QUESTION 72
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.
- A. Present offer upfront in your ad copy and creative.
- B. Add a thank you page to the landing page.
- C. Connect the branding in your client's ad with that of the landing page.
- D. Delete all excessive pop-ups in the landing page.
Answer: A,C,D
Explanation:
Explanation
Landing page guidelines
Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
Don't:
* Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.
* Distract from your landing page's original content with excessive embedded or pop up ads.
* Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.
* Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content.
* Use low-quality advertisements or shocking or sexualized ad imagery.
Do:
* Present the content up-front, clear, and easily navigable.
* Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.
* Clearly connect the branding in your ad with that of your landing page.
NEW QUESTION 73
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.
- A. You should hide the current post and post a new video with the new titles.
- B. You should just change the image in the current post on your Fan Page and re-activate the ad.
- C. You should change the title so that it does not require people to like your client's Fan Page.
- D. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
Answer: A,C,D
Explanation:
Explanation
It's within Facebook policies that it is unacceptable to run ads with the following texts:
* "Like our organization's Page to show your support for X."
* "Click 'Like' if you agree."
* "Like this ad to see the video."
* "Like our Page to automatically enter our raffle."
The following texts are acceptable:
* "Click 'Like' to connect with X."
* "Like our Page to receive updates, news, deals, etc."
* "Like John's Page to show your support."
Therefore, you need to change both the copy/text in your title and subtitle. Keep in mind that once you have boosted a post on your Fan Page, you can't make modifications. So you should hide the current one with the mistake and re-post the new video with the correct text.
NEW QUESTION 74
Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
- A. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
- B. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
- C. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
- D. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
- E. Buy through the reach and frequency and set a frequency of 2 every 7 days.
Answer: A
NEW QUESTION 75
What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.
- A. With direct marketing, Facebook tries to minimize website conversions.
- B. With brand marketing, Facebook tries to maximize conversions.
- C. With brand marketing, Facebook tries to maximize impressions, reach and frequency.
- D. Brand marketing is for top of the funnel marketing.
- E. Direct Response is for top of the funnel marketing.
- F. With direct marketing, Facebook tries to maximize mobile app installs.
Answer: D
Explanation:
Explanation
Brand marketing is geared towards top of the funnel marketing. In other words, cold audiences or new markets that have not interacted with a brand or product.
Marketers are looking to optimize scalability and reach. They are NOT optimizing for specific conversions; only reach, frequency and budget.
Direct Response marketing is geared towards the bottom of the funnel marketing. In other words, warm audiences or users who have interacted with your website, Fan Page or mobile app.
Marketers are looking to optimize for specific results: online sale, lead acquisition, and so on.
NEW QUESTION 76
What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.
- A. Deliver ads to people based on users who generate the most revenue.
- B. Measure cross-channel conversions.
- C. Create custom audiences from offline events.
- D. Integrate your offline events with website conversions.
Answer: A,B,C
Explanation:
Explanation
There are some advantages of using offline event tracking for physical stores.
* You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.
* You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.
* You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.
NEW QUESTION 77
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.
- A. There is no way of knowing on Facebook how much it would cost to reach both audiences.
- B. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
- C. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
- D. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
Answer: D
Explanation:
Explanation
The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.
That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.
With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.
With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.
NEW QUESTION 78
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.
- A. Get as many results for your full budget as possible
- B. Allow Facebook auction to evenly distribute campaign budget
- C. Get a specific target price for your campaigns
- D. Optimize campaign for best cost per result
- E. Keep your cost per result below a certain amount
Answer: E
Explanation:
Explanation
Setting a bid cap can save your ad set from overspending for an event but, at the same time, if you set your cap too low Facebook may struggle to spend your budget, and this will negatively impact the distribution of your ad.
If your primary goal is to get as many results for your full budget as possible, you should not use a bid cap. If your primary goal is keeping your cost per result below a certain amount, go for the bid cap strategy.
To start setting your bid cap use an average cost per result from prior campaigns and a daily budget that is at least five times higher than your bid cap. This is because Facebook needs at least 50 events (the learning phase) within a week to properly optimize.
If you don't set a Bid Cap, Facebook will use the Pacing method to optimize your bid for the best results.
Pacing gives Facebook the flexibility to get you the best available results for your goals.
If you choose the lowest cost bid strategy Facebook will raise or lower your bid on an auction-by-auction basis; it's called "discount pacing."If you pick the target cost bid strategy, Facebook's pacing will consist in deciding which auctions to enter and which to skip; this is the "probabilistic pacing." Since you're trying to get the lowest cost per optimization event possible, Discount pacing lowers your bid when appropriate to help you get the least expensive results available. This is balanced against ensuring Facebook spends your full budget by the end of your ad set's lifetime.
Here's a simplified chart showing how this works with a $10 bid cap:
Since the target cost bid strategy is about stability rather than lower costs, Probabilistic pacing enters your ad set into only a selection of auctions based on the likely cost of their optimization event. Here's a simplified chart showing how this works with a $10 cost target:
* In practice, budget pacing and bid pacing are one process. Facebook adjusts your bid or which auctions it enters based on how much budget and time are left for your ad set.
* Similarly, Facebook may increase how much budget it spends if there's an opportunity to get many optimization events with costs aligned with your bid strategy.
* Facebook may also decrease how much budget it spends if there are few available optimization events with costs aligned with your bid strategy.
NEW QUESTION 79
......
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