Get Nov-2023 Dumps to Pass your Marketing-Cloud-Account-Engagement-Consultant Exam with 100% Real Questions and Answers
Updated Exam Marketing-Cloud-Account-Engagement-Consultant Dumps with New Questions
NEW QUESTION # 67
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?
- A. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
- B. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
- C. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
- D. Create the form in the first BU, then export the form and import it into each of the other two BUs.
Answer: D
NEW QUESTION # 68
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft added location based criteria
- B. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
- C. LenoxSoft must add prospect to a dynamic list
- D. LenoxSoft uses location based scoring categories .
Answer: B
NEW QUESTION # 69
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
- B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- D. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
Answer: A
NEW QUESTION # 70
Select available Webinar Connectors
- A. GoToWebinar
- B. WebinarJam
- C. ReadyTalk
- D. Webex
- E. ClickMeeting
- F. Demio
Answer: A,C,D
NEW QUESTION # 71
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
- B. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
- C. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
- D. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
Answer: B
NEW QUESTION # 72
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Rename the Salesforce connector for the Sandbox org
- B. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
- C. Unverified and delete the Salesforce connector for the Sandbox org
- D. Create a new Salesforce Connector for the Production org
- E. Delete all data from the Sandbox org
Answer: B,C,D
NEW QUESTION # 73
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
- B. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
- D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Answer: D
NEW QUESTION # 74
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
- B. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
- C. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
- D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
Answer: D
NEW QUESTION # 75
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Locate the relevant documentation and follow the steps to enable.
- B. Update your field mappings by going to Admin > Configure Fields
- C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
- D. Update your Salesforce connector user permissions
Answer: C
NEW QUESTION # 76
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?
- A. Import and update users
- B. Table action updated users
- C. Marketing Cloud Account Engagement Admin changed each email address
- D. User sync mapped email address
Answer: D
NEW QUESTION # 77
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of prospects, social post enagements and paid search reports month over month
- B. Monitor no of visitors, social post enagements and natural search reports month over month
- C. Monitor no of visitors, form conversion and email click-through rate reports month over month
- D. Monitor no of prospects, form submission and email open rate reports month over month
Answer: B
NEW QUESTION # 78
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
- A. Create a form handler to link to an existing form on the website.
- B. Create a form handler and enable data kiosk entry mode.
- C. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
- D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0
NEW QUESTION # 79
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send daily visitor activity emails by state
- B. Configure Users > Send daily prospect activity emails by owner
- C. Configure Users > Send starred prospect activity alerts by owner
- D. Configure Users > Send Salesforce Engage report emails by team
Answer: A
NEW QUESTION # 80
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
- A. Use the Salesforce Mobile App "Add to Nurture" button.
- B. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
- C. Use the Salesforce Mobile App "Send an Email" button.
- D. Use the Salesforce "Add to Nurture" button.
Answer: D
NEW QUESTION # 81
Can Marketing both Import and Export Prospects?
- A. True
- B. False
Answer: A
NEW QUESTION # 82
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- D. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
Answer: B
NEW QUESTION # 83
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
- B. Authentication ensures the company's sending IP will not appear on blocklists.
- C. Authentication provides legal protection against email abuse complaints.
- D. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
Answer: A,C
NEW QUESTION # 84
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
- A. Layout Templates
- B. Content Files
- C. Social Posts
- D. List Emails
- E. Landing Pages
Answer: C
NEW QUESTION # 85
Which actions can be achieved with completion actions? [Choose three answers]
- A. Increment prospect field value
- B. Assign to queue
- C. Set profile
- D. Notify account owner
Answer: A,B,C
NEW QUESTION # 86
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- B. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
Answer: B
NEW QUESTION # 87
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- C. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email - D. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
Answer: B
NEW QUESTION # 88
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
- A. The administrator has not selected a sender for the Email Template.
- B. The administrator does not have folder permissions to the Engagement Program.
- C. The administrator does not have folder permissions to the email template folder.
- D. The administrator has not published the Email Template from a draft.
Answer: D
NEW QUESTION # 89
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]
- A. GoToWebinar
- B. Olark
- C. Youtube
- D. Survey Monkey
Answer: A,B
NEW QUESTION # 90
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