[Oct 15, 2023] Marketing-Cloud-Account-Engagement-Consultant Practice Exam Dumps - 99% Marks In Salesforce Exam
Updated Verified Marketing-Cloud-Account-Engagement-Consultant Q&As - Pass Guarantee or Full Refund
NEW QUESTION # 10
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
- B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
- C. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
- D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
Answer: D
NEW QUESTION # 11
What is available to choose within Repeat Rule
- A. Limit rule matches
- B. Repetition Order
- C. Days before eligible to repeat rule
- D. Certain Prospects
Answer: A,C
NEW QUESTION # 12
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Answer: B
NEW QUESTION # 13
Which one is Marketing Cloud Account Engagement Video Connector
- A. Wistia
- B. Dailymotion
- C. YouTube
- D. Vimeo
Answer: A
NEW QUESTION # 14
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
- A. Completion action
- B. Page action
- C. Automation rule
- D. Custom redirect
Answer: B
NEW QUESTION # 15
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
- A. False
- B. True
Answer: B
NEW QUESTION # 16
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?
- A. Sales
- B. Administrator
- C. Sales Manager
- D. Marketing
Answer: D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_default_user_roles.htm&type=5
NEW QUESTION # 17
What is the purpose of creating a Tracker subdomain? [Choose one answer]
- A. To host all Marketing Cloud Account Engagement landing pages and forms on your website
- B. To allow emails to be sent from your domain
- C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
- D. All of the above
Answer: C
NEW QUESTION # 18
Select available Webinar Scoring Rules
- A. Webinar Registered
- B. Webinar Refusal
- C. Webinar Invited
- D. Webinar Attended
Answer: A,C,D
NEW QUESTION # 19
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?
- A. Enable tracking opt-in preferences for all website visitors.
- B. Create visitor filters for prospects that are known to be located in Europe.
- C. Enable tracking opt-in preferences for visitors from specific countries.
- D. Remove tracking code from the website and create new sites for each country.
Answer: B
NEW QUESTION # 20
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
- A. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
- B. Make sure the CRM username field on user records are empty.
- C. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
- D. Delete and recreate the specific users after enabling user sync.
Answer: B
NEW QUESTION # 21
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- B. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- C. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
- D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
Answer: B
NEW QUESTION # 22
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Dynamic List
- B. Test List
- C. Static or Dynamic list
- D. Static List
Answer: D
NEW QUESTION # 23
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create a completion action to assign to a group when the prospect reaches a score of 100.
- B. Create a completion action to assign to a lead queue when a high-value form is submitted.
- C. Create an automation rule to assign to a group when the qualification criteria is met.
- D. Create an automation rule to assign to a lead queue when the qualification criteria is met.
Answer: C
NEW QUESTION # 24
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. Dynamic Content
- B. User Notifications
- C. User Signatures
- D. Social Posts
- E. Email Templates
Answer: A,C,E
NEW QUESTION # 25
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- B. Configure users > set up a queue > have nurture programs assign prospects to the queue
- C. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
- D. Configure users > set up a user group > have nurture programs assign prospects to the user group
Answer: D
NEW QUESTION # 26
How could LenoxSoft benefit from Engage Reports?
- A. Users can analyze form submission performance for the prospects they have emailed.
- B. Sales Managers can analyze lead information like prospect activity, scores, and grades.
- C. Sales Managers can receive desktop notifications for their teams' email activities.
- D. Users can analyze the performance of their templated and non-templated emails.
Answer: D
NEW QUESTION # 27
It is possible to assign certain Prospect to selected Scoring Category
- A. False
- B. True
Answer: A
NEW QUESTION # 28
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Import and merge existing records from all systems to Marketing Cloud Account Engagement
- B. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
- C. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
- D. Import and merge existing records from all systems to Salesforce
Answer: D
NEW QUESTION # 29
How often does Marketing Cloud Account Engagement check for changes in Salesforce
- A. 5 minutes
- B. 1 hour
- C. 10 minutes
- D. 2 minutes
Answer: D
NEW QUESTION # 30
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
- A. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
- B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Answer: B
NEW QUESTION # 31
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Refine scoring and grading models to only give the Sales team the most qualified leads.
- B. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- C. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- D. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
Answer: A
NEW QUESTION # 32
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft added location based criteria
- B. LenoxSoft must add prospect to a dynamic list
- C. LenoxSoft uses location based scoring categories .
- D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
Answer: D
NEW QUESTION # 33
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