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You can read the Pardot Consultant Certification Exam topics below
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Pardot Consultant exam dumps will include the following topics:
- Salesforce Engage: 5%
- Lead Generation: 12%
- Personalizing the Prospect Experience: 7%
- Reporting: 7%
- Email Marketing: 15%
- Automating Business Processes: 15%
NEW QUESTION 32
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
- B. Using the data format drop-down, set the email validation option at the form level.
- C. Send the content via an autoresponder email with a link to download the content.
- D. Prospects with invalid emails are sent an autoresponder requesting email verification.
Answer: B,D
NEW QUESTION 33
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Export the submission report & Import
- B. Run completion Action on form Request a demo with action notify Admin
- C. Run an automation rule to assign based on the < Request demo > Submission & prospect status field
- D. Run completion Action on form Request a demo with action assign to user
Answer: C
NEW QUESTION 34
Select available Social Posting Connectors
- A. Facebook
- B. Tumblr
- C. Instagram
- D. Twitter
- E. WhatsApp
- F. Zone
- G. Linkedln
Answer: A,D,G
NEW QUESTION 35
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Import .CSV file containing custom field data into Pardot.
- B. Manually create and map custom fields in Pardot.
- C. Import leads and contacts from Salesforce into Pardot.
- D. Enable custom field creation via the Salesforce Connector.
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
NEW QUESTION 36
A Pardot administrator finds that all of the email addresses for their Pardot users have changed. What would be the root cause of this change?
- A. User sync mapped email address
- B. Pardot Admin changed each email address
- C. Table action updated users
- D. Import and update users
Answer: A
NEW QUESTION 37
You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. False
- B. True
Answer: A
NEW QUESTION 38
LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Manually rebuild any automations built in Account B in Account A.
- B. Include prospect activity history from Account B in their prospect import if they want to retain it.
- C. Export existing custom field mappings to import desired fields into Account A.
- D. Get a brand new Pardot org and migrate both Account A and Account B into it.
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION 39
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?
- A. Create a dynamic list of approved users to use as the recipient list in the sending tab.
- B. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
- C. Create a test list of approved users to use in the testing tab of the email now.
- D. Create a static list of approved users to use as the recipient list in the sending tab.
Answer: C
NEW QUESTION 40
With Pardot, what is the recommended way to measure the success of an email campaign?
- A. HTML Open Rate
- B. Email Complain Rate
- C. Spam complaints.
- D. Click Through rate
Answer: D
NEW QUESTION 41
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
- A. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND
"Prospect List :: is member of :: Chicago Event" - B. Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- C. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
Answer: A
NEW QUESTION 42
LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Migrate the HTML and CSS of the current form into a new Pardot layout template.
- B. Create the existing form links as custom redirects in Pardot for tracking.
- C. Import the list of custom fields used on their forms to create the fields in Pardot.
- D. Create the custom fields needed for the forms individually in Pardot.
Answer: A,D
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_automation_page_actions.htm&type=5
NEW QUESTION 43
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a recipient list for the program.
- B. Make a segmentation rule for the program.
- C. Make a suppression list for the program.
- D. Make a repeating engagement program.
Answer: A,D
NEW QUESTION 44
Which is not a standard role in Pardot? [Choose one answer]
- A. Marketing
- B. Sales Manager
- C. Sales User
- D. Administrator
Answer: C
NEW QUESTION 45
Is it possible to split Dynamic List to other Dynamic Lists?
- A. False
- B. True
Answer: A
NEW QUESTION 46
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Completion Action
- B. Automation rule match All
- C. Page Action
- D. Automation rule match Any
Answer: D
NEW QUESTION 47
What activities can be done in Pardot's engagement program? [Choose one answer]
- A. Trigger, action and rule
- B. Trigger, activity and check
- C. Trigger, activity and rule
- D. Trigger, listen and check
Answer: A
NEW QUESTION 48
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