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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Append
B) Add and Update
C) Overwrite

2. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Parameter Management
B) Reply Mail Management
C) Publication Lists

3. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Email Analytics Tile
B) Analytics Dashboard
C) Journey History

4. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use a Guided Send to perform a test send to Internal usersusing subscriber data.
B) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

5. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) Mobile Aware
B) Responsive Aware
C) MobileResponsive

Solutions: