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Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
Marketing Cloud Administrator Certification Exam certified salary is as follow
- India: 74,479 INR
- United States: 1,09,000 USD
- England: 83,370 Pound
- Europe: 98,862 Euro
Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Weight | Objectives |
| Setup | 38% | - Security and Access
- 1. Data protection policies
- 2. User roles and permissions
- 3. Login security and IP restrictions
- 4. Audit trail and monitoring
- Account Configuration
- 1. Global settings and preferences
- 2. Integration setup
- 3. Branding and account settings
- Business Units
- 1. Sharing and access rules
- 2. Configuration and management
- 3. Structure and hierarchy
|
| Channel Management | 15% | - Other Channels
- 1. MobileConnect and SMS setup
- 2. Social Studio integration
- 3. Web and advertising channels
- Email Channel
- 1. Sender profiles and delivery settings
- 2. Deliverability configuration
- 3. Authentication: SPF, DKIM, DMARC
|
| Maintenance and Troubleshooting | 15% | - System Maintenance
- 1. Reporting and analytics
- 2. Troubleshooting common issues
- 3. Performance monitoring
- Automation Studio
- 1. Activity types and workflow
- 2. Error handling and recovery
- 3. Scheduling and monitoring
|
| Subscriber Data Management | 32% | - Data Segmentation
- 1. Filters and groups
- 2. Audience building
- 3. Query activities and SQL basics
- Data Structures
- 1. Data relationships and keys
- 2. Contact Builder and data models
- 3. Lists and data extensions
- Data Operations
- 1. Data quality and deduplication
- 2. Import and export methods
- 3. Retention and privacy management
|