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| Section | Weight | Objectives |
|---|---|---|
| Subscriber Lifecycle Management | 20% | - Audience segmentation and personalization - Subscription products, billing and renewals - Subscriber acquisition, onboarding and retention |
| Advertising Sales Management | 25% | - Product catalog, inventory and ad space configuration - Manage accounts, advertisers, agencies and partners - Proposal creation, pricing, contracts and fulfillment |
| Industries CPQ, CLM and Order Management | 20% | - Order capture, fulfillment and delivery - Contract lifecycle management and compliance - Configure, price and quote media offerings |
| OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
| Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry - Integration with Salesforce platform and external systems |
1. Amedia publisher is using advertising sales managment (ASM) to manage their B2B ad sales business and has decided to use google ad manager (GAM). which two actions should a consultant perform before testing the GAM integration?
A) create a new named credential to store the GAM endpoint
B) add the GAM endpoint in the OmniStudio integration procedure
C) create a new Auth. Provider that specifies the consumer key and consumer secret from GAM
D) add the GAM URL as new CSP trusted site.
2. A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
A) Backup and Restore Automation
B) IDX Workbench
C) Data Loader
D) IDX Build Tool
3. Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?
A) postCartsItems
B) priceCart
C) putCartsItems
D) createCart
4. Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?
A) marketing cloud intelligence
B) google ad manager
C) tabluea
D) custom ad server
5. A sales executive creates a quote. When the quote status is changed to client approved, it should automatically be submittd for approval. The approver needs to be a queue instead of an individual salesforce user. How can this be achieved in the system?
A) invoke approval process created on opportunity linked to the quote and keep queue as approver
B) invoke approval process created on individual quoteLiniteItem and keep queue as approver D.invoke approval process created on a custom object lookup to quote and keep queue as approver
C) invoke approval process on quote and keep queue as approver
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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