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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use
10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer. How should they accomplish this task?

A) Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
B) Create and send to a sendable data extension containing those needed fields using a query activity.
C) Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.
D) Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

2. A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

A) Auto-suppression list
B) Suppression list
C) Publication list
D) Exclusion data extension

3. A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full- time developer but want an implementation in place for the developer to maintain. What should the customer have in place to ensure this solution can be implemented?

A) A Datorama instance to ingest their data
B) An external system to receive and confirm callback and subscriptions
C) A Transactional Journey with the Not Sent Notification activity included
D) An Interaction Studio instance to ingest their data

4. Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume.
They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement?
(Choose 2 answers)

A) Domain Exclusion
B) Suppression List
C) Publication List
D) Auto-Suppression List

5. A marketer accidentally schedules two Automation Studio automations to update the same target Data Extension simultaneously every night. Occasionally, incomplete records appear in the final audience. Which recommendation best addresses this issue?

A) Increase the Automation Studio timeout value.
B) Sequence the automations so only one updates the Data Extension at a time.
C) Use different SQL activities with identical schedules.
D) Replace SQL Query Activities with Filter Activities.

Solutions: