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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Which are true about Engagement Program

A) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
B) A single rule step can evaluate up to five conditions
C) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
E) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
F) When no new prospects are added to or processed in a program for 30 days, it becomes inactive
G) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

2. which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A) Account-based marketing personalizes experiences for prospects.
B) Account-based marketing is only a good fit for certain industries.
C) Account-based marketing can be implemented in stages.
D) Account-based marketing completely replaces broad-based marketing.

3. Which are Actions Available with Salesforce Connector (Choose three)

A) Assign prospect to queue
B) Create a Salesforce event
C) Add to Salesforce campaign
D) Delete a Salesforce task
E) Assign prospect via Salesforce active assignment rule

4. What is true about the Salesforce connector ?

A) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
B) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
C) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
D) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

5. Is it possible to split Dynamic List to other Dynamic Lists?

A) True
B) False

Solutions: