Latest Success Metrics For Actual 600-101 Exam (Updated 60 Questions)
Genuine 600-101 Exam Dumps Free Demo Valid QA's
NEW QUESTION 13
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)
- A. Adapt the local dialect and reuse highly successful content
- B. Ask community members to send profiles in Austria to follow
- C. Run targeted ads to lookalike audiences in Austria
- D. Measure the audience of Austrian followers on existing platforms
Answer: C,D
NEW QUESTION 14
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
- B. Remove the member from the group and delete all comments and posts from the last 30 days.
- C. Share the rules and guidelines as a comment on their post and monitor for future violations.
- D. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
Answer: C
NEW QUESTION 15
A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
- A. Post content customized by the influencers into the group and boost the posts
- B. Host live video Q&A sessions in the group where the influencers host the session
- C. Share exclusive access to the influencers Page and content for members
- D. Host a Q&A on Instagram Stories where members can submit questions to influencers
Answer: B
NEW QUESTION 16
A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
- A. Post a welcome post including a link to the guidelines.
- B. Approve the post but tag the member on the guidelines.
- C. Decline the post and provide the member with feedback.
- D. Post a reminder of the guidelines to the whole group.
Answer: C
NEW QUESTION 17
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
- A. Review previous post results and reuse the content that performed best
- B. Review briefs from internal stakeholders outlining key messaging, details and targets
- C. Prioritize the content from the department that is the most polished and ready to post
- D. Research competitors and replicate popular creative tactics that perform well for them
Answer: B
NEW QUESTION 18
The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
- A. Remove all members who post in a non-local language
- B. Use Group Insights to identify potential moderators
- C. Set up post approval for all members
- D. Encourage members to report content to admins
- E. Reject all new membership requests
Answer: B,C,D
NEW QUESTION 19
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
- A. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
- B. Claim a membership fee for current members of the Facebook group
- C. Create a Facebook Page and organize events using the paid events functionality
- D. Prepare materials for influencers that highlight recent community impact
Answer: A,C
NEW QUESTION 20
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
- A. Survey members for positive community experiences to share with the CEO
- B. Post a poll in the community asking members if the company should close the group
- C. Determine if members of the group are more likely to retain their monthly membership
- D. Document the number of members and engagement statistics for the CEO to review
Answer: C
NEW QUESTION 21
A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
- A. Ask the members to provide profitable ideas for the community
- B. Define the brand guidelines for cohesive content in the community
- C. Review community posts and delete unprofessional content
- D. Tell members they need to pay to stay in the community
Answer: B
NEW QUESTION 22
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)
- A. Remove and block members who violated the guidelines.
- B. Delete the post immediately and message involved members.
- C. Remove comments from unreliable sources on the post.
- D. Post a link to the group rules that are relevant to this topic.
Answer: C,D
NEW QUESTION 23
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?
- A. Compile a set of community recommendations and testimonials with individual demographic information
- B. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
- C. Compile insights that include dates, demographics of members across the community and growth numbers
- D. Show a graph that includes online and offline community membership growth numbers for the past 5 years
Answer: C
NEW QUESTION 24
A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)
- A. Join similar groups to see what they are discussing and create groups related to those topic
- B. Analyze the most popular posts for the last six months and create groups based on those post topics
- C. Launch a few groups, announce them in the current one and begin to create content for those new groups
- D. Create a poll to ask members what interests them and what they want these new groups to focus on
Answer: B,D
NEW QUESTION 25
The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
- A. Invite all of their friends into the community
- B. Create the community and define plans once it's established
- C. Determine the community mission
- D. Discuss shared values and how they want the community to feel
- E. Set the community objectives
Answer: C,D,E
NEW QUESTION 26
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
- A. Repurpose content by reviewing and recycling previous posts.
- B. Increase engagement-type posts and use only new content to create engagement.
- C. Ask members which types of tools and content they want more of.
- D. Research and change the content types to align with the demographics of all community members.
Answer: D
NEW QUESTION 27
The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
- A. Survey community members
- B. Study engagement trends on the school's Facebook Page
- C. Analyze drop-off for video content
- D. Interview alumni
Answer: A,D
NEW QUESTION 28
The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)
- A. Delete the member's comments and mute them for seven days
- B. Repost a group rule and mute them for seven days
- C. Reply to the member's comment and tag them in the rule post
- D. Remove the member from the group
Answer: B,C
NEW QUESTION 29
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
- A. Decline the post with feedback to educate the celebrity on the group policy
- B. Treat the celebrity according to the policy of the group
- C. Approve the post with a warning to the celebrity
- D. Approve the post and close commenting to prevent political discussion
- E. Adjust the rules to allow political content and generate more group engagement
Answer: A,B
NEW QUESTION 30
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
- A. Post applicable community guidelines and pin that post as an announcement.
- B. Mute members who repeatedly violate group rules.
- C. Tag members in every topic discussion to encourage them to comment.
- D. Use an analytics tool to determine which content is best to provide.
Answer: A,D
NEW QUESTION 31
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase community moderation on all platforms
- B. Increase paid spend targeting young audiences on all platforms
- C. Increase video content across all platforms
- D. Increase influencer content across all platforms
Answer: D
NEW QUESTION 32
A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?
- A. The video
- B. The image
- C. The poll
- D. The livestream
Answer: B
NEW QUESTION 33
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