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Facebook Certified media buying professional Sample Questions:

1. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A) You set up multiple Fan Pages for each country.
B) You build one Fan Page and then go to Facebook and create multiple locations.
C) You can't set up multiple Fan Pages into one account on Facebook currently.
D) You set up a Global Page for international presence and then create a location for each country.

2. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Date Range
B) Placement
C) Reports
D) Breakdown
E) Ad Sets
F) Search

3. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for clicks and measure impressions.
B) You should bid for CPM and measure conversions.
C) You should bid for conversions and measure impressions.
D) You should bid for installs and measure impressions.
E) You should bid for impressions and measure impressions.

4. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A) You should build a similar audience based the client's current customer base.
B) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
C) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
D) You should do interest demographics and launch the campaign.

5. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Mobile App Engagement
B) Website Clicks
C) Guaranteed Impressions
D) Video Views
E) Website Conversions

Solutions: